We completed our look at Instructional Strategies based on the content. We discussed Teaching Principles and Rules, Teaching Procedures, Teaching Interpersonal Skills, Prescriptions for Teaching Attitudes.
I talked students through the different ways to add subtitles to YouTube videos.
We looked at the trademark registration process. We examined the Nice classification for products and services. We looked at some well know Irish marks and the classes for which they were registered. Students completed an exercise with random pages from a catalog and we learned that electrical and non-electrical doorbells, for example, are in different classes. Sometimes it's necessary to consult the detailed listings.
Part 18
What can be a trademark? We looked at the Sieckmann Criteria and considered smells and single colours. I explained the concept of acquired distinctiveness through use.
We began out look at Trade Marks. We looked at the evolution of trade marks from makers' marks that functioned as a liability to the assets that were valuable.
We looked at passing off.
Part 15
UK Trade Mark No. 1
We looked at the development of a trade mark register in the UK and in particular how it was a prerequisite for reciprocal protection of marks abroad. This led to the Paris Convention.
After a lot of work we eventually figured out how student can read their peer reviews. The Turnitin UX people should be thoroughly ashamed of themselves.
I asked students to revisit the structure of their papers and to write the first sentence of each section. Give a lot of thought to those sentences.