Sent e-mail to potential GOMC clients

I sent this e-mail to potential GOMC clients today.


Hi ***

I’m e-mailing you because you expressed an interest in participating in the Google Online Marketing Challenge (GOMC) with some of my students at Cork Institute of Technology.  I got your contact details from Virginia Foley at the Rubicon Centre. The GOMC is a competition Google runs to expose businesses to its advertising products.  Students are tasked with managing an $250 advertising budget over three weeks.  If you  participate, a team of students will devise a plan and spend the $250 on your behalf in an effort to drive traffic to your website.  This process will happen over a number of stages.

Students will meet with you to establish the nature of your business.  I will ask them to examine your website to ensure that it is getting as high a ranking on Google as it deserves.  It may be that they will recommend some changes to your website.  However, I do not propose that they would make those changes for you.

The students will devise a plan and submit to Google.  After this Google will credit their  AdWords account with $250. The students have a three week window of their choosing to run the campaign.  However this semester ends in mid May so I would expect students to run the campaign before the end of April. Following that they will submit an impact statement to Google.

I hope to assign a team of students to you soon.  In the meantime, there are some things you could consider.  Is there a particular three week window that might best suit your business?  If you sell chocolate, for example, before Easter would be better than after.  Is your target audience confined to a geographical location, or is it global?  What kinds of people are in your target audience?  These are just some of the questions the students will be asking you.

All the students are in their first year of college.  They may not be used to dealing with clients, so this experience will be of great benefit to them.  I’m grateful to you for offering your time.

You can find more information about the GOMC at 

http://www.google.com/onlinechallenge/discover/index.html

or you can e-mail or phone me if you have any questions or concerns.

Thank You

Colin Manning