Sent e-mail to potential GOMC clients

I sent this e-mail to potential GOMC clients today.


Hi ***

I’m e-mailing you because you expressed an interest in participating in the Google Online Marketing Challenge (GOMC) with some of my students at Cork Institute of Technology.  I got your contact details from Virginia Foley at the Rubicon Centre. The GOMC is a competition Google runs to expose businesses to its advertising products.  Students are tasked with managing an $250 advertising budget over three weeks.  If you  participate, a team of students will devise a plan and spend the $250 on your behalf in an effort to drive traffic to your website.  This process will happen over a number of stages.

Students will meet with you to establish the nature of your business.  I will ask them to examine your website to ensure that it is getting as high a ranking on Google as it deserves.  It may be that they will recommend some changes to your website.  However, I do not propose that they would make those changes for you.

The students will devise a plan and submit to Google.  After this Google will credit their  AdWords account with $250. The students have a three week window of their choosing to run the campaign.  However this semester ends in mid May so I would expect students to run the campaign before the end of April. Following that they will submit an impact statement to Google.

I hope to assign a team of students to you soon.  In the meantime, there are some things you could consider.  Is there a particular three week window that might best suit your business?  If you sell chocolate, for example, before Easter would be better than after.  Is your target audience confined to a geographical location, or is it global?  What kinds of people are in your target audience?  These are just some of the questions the students will be asking you.

All the students are in their first year of college.  They may not be used to dealing with clients, so this experience will be of great benefit to them.  I’m grateful to you for offering your time.

You can find more information about the GOMC at 

http://www.google.com/onlinechallenge/discover/index.html

or you can e-mail or phone me if you have any questions or concerns.

Thank You

Colin Manning

Identify weeks on posts

Please name your posts Week 02, Week 03, Week 04 etc. That will make it much easier to identify them when I am correcting them.

COMP6023 Class 06 ITS1

We looked at Directories and Search Engines.
[up to slide 21]

COMP6023 Grammar & Spelling Waiver

Someone asked in one class if students who did not have English as their first language were also required to have correct spelling and grammar in English. They do.

COMP6023 Lab 03 ITS1b

I asked students to read the 10 blogs that come after them in the list and to leave a comment on each. Comments identifying any spelling or grammar errors would be especially welcome by the author.

Students should ensure that their blogs contain no errors.

I asked the Google Compettition Team Captains to start forming groups and to register with Google. They should start a group blog and e-mail the URL to Colin.Manning@cit.ie

COMP6023 Class 05 DNET/DCOM

I identified the team captains for the Google contest and I asked student to make a start on organizing themselves into teams.  Team captains need to follow the link onf the blog and register with Google.

We discussed patents, trademarks, and trade secrets. It was a bit rushed in the end. For a more leisurely discussion, students can watch the recording of the class with one of the other student cohorts.

Today's class was interesting. It's nice when students join in. Although some looked like they had had a rough night.

COMP6023 Lab 03 DWEB

I asked students to read the 10 blogs that come after them in the list and to leave a comment on each. Comments identifying any spelling or grammar errors would be especially welcome by the author.

Some students argued about fonts. That make me very happy.

Students should ensure that their blogs contain no errors.

I asked the Google Compettition Team Captains to start forming groups and to register with Google. They should start a group blog and e-mail the URL to me.

COMP6023 Class 05 ITS

We talked about patents, trade marks, and trade secrets

COMP6023 Lab 03 DNET

I asked students to read the 10 blogs that come after them in the list and to leave a comment on each. Comments identifying any spelling or grammar errors would be especially welcome by the author.

Students should ensure that their blogs contain no errors.

I asked the Google Compettition Team Captains to start forming groups.

COMP6023 Lab 03 ITM

I asked students to read the 10 blogs that come after them in the list and to leave a comment on each. Comments identifying any spelling or grammar errors would be especially welcome by the author.

Students should ensure that their blogs contain no errors.

I asked the Google Compettition Team Captains to start forming groups.

COMP6023 Class 06 DWEB/ITM

We looked at Patents, Trade Marks, and Trade Secrets

Register for the Google Online Marketing Challenge

COMP6023 students should form groups of 3-6 students (I recommend 4) and one student from each group should register for the Google Online Marketing Challenge http://www.google.com/onlinechallenge/register.html.

Registration was supposed to be open from today but there seems to be some delay.

The student that registers should also set up a blog for the group and make the other team members authors also.

COMP6023 Class 05 DWEB/ITM

We looked a collage and how new works can be created from old ones, and the challenges this poses for copyright law. We discussed open source, creative commons, and public domain. We listened the The Avalanches, ray Charles, Kanye West, and Girl Talk.

Question of the Day

Would you give a job to a man who wrote his CV in Comic Sans?

Web Filter

IT Services is trialling a new web filtering system called LightSpeed. It has come across a few students who say they cannot access legitimate websites that would use in labs and for research.

Some of these websites are being blocked by LightSpeed because of the *category* they are in. I.e. “Security” “Adult” etc. If you come across such websites during your labs or lectures could you please e-mail Servicedesk@cit.ie with the website and the *Category* it was blocked under.

This will allow IT Services to relax the rules a bit hopefully and allow the students to conduct their business unimpeded.

COMP6023 Lab 03 DCOM

I asked each student to check the list of blogs to see if the link to his or her blog is correct.


I asked each students to read the 10 blogs after his or hers in the list and to leave a comment on each. If there are any typos, spelling, or grammar mistakes leave a comment for the author.

COMP6023 Class 05 DWEB/DCOM

We talked about creating new works from old, and open source. We listened to some music (Kanye, The Avalanches, Girl Talk) that contained samples and considered what might be reasonable and what might not.

COMP6023 Peer Review

I sent this mail to everyone in the class:

Hi

Please check that the URL I have for your blog is correct.

This week in the labs I will be asking you to read the 10 blogs that come after yours on the list and to leave a comment on each. In particular if you see a typo, spelling error, or grammar mistake, please let the blog author know. Such errors would cost a lot of marks.

I'll ask you to do this in the labs, but the sooner everyone makes a start, the sooner everyone will get the feedback they need.

If your blog is set up in such a way that readers can't leave comments, you might miss out on valuable feedback.

Good Luck

Colin M

COMP6023 Lab 02 ITS1A

I asked each student to check the list of blogs to see if the link to his blog is correct.

I asked each students to read the 10 blogs after his in the list and to leave a comment on each. If there are any typos, spelling, or grammar mistakes leave a comment for the author.

COMP6023 Class 04 ITS

We looked again at copyright and considered collage and making new works from old. We listened to Frontier Psychiatrist by The Avalanches and Stronger by Kanye West, and discussed how the nature of the use was different. Someone said that Daft Punk sued Kanye West and lost, but I don't know that that's the case.