The use of cookies to track users' behaviour causes a lot of concern.
These radio programmes discuss some of the issues
http://pd.npr.org/anon.npr-mp3/npr/atc/2010/10/20101005_atc_05.mp3?dl=1
http://pd.npr.org/anon.npr-mp3/npr/atc/2011/02/20110214_atc_04.mp3?dl=1
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